The 8 Second Imperative
Half of all the people clicking on your landing page bail out by the time 8 seconds elapse according to SilverPop. Optimizing landing pages is the fastest, easiest most cost effective thing you can do...
View ArticleClosing the Click: Eight Tips for Creating Landing Pages that Sell
It's the end of July in Texas. And it's hot. I'm ready to go in search of cooler climes. No deadlines. No to-do list. Nothing but me, my Harley, and the highway. I love the prospect of exploring my way...
View ArticleDo you build landing pages or trampolines?
Are your prospects taking the action you want on your landing pages, or are they exiting before taking action? Thanks to Google Analytics “bounce rate” has become a common metric in evaluating web...
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How Strategic Landing Pages Can Boost Your PPC Strategy
Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is...
View ArticleStartup Marketing Conference: Conversion Hacking The Brain
One of the Godfather’s of landing page and conversion rate optimization, Tim Ash, CEO or SiteTuners, kicked off the afternoon sessions at Startup Marketing Conference. He felt obligated to start at the...
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